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Privacy Policy

Last Updated: 16 July 2025

1. Our Commitment to Your Privacy

Merry Tails Pawtisserie ("we", "us", "our") is committed to protecting the privacy of our customers. This Privacy Policy outlines how we collect, use, disclose, and manage your personal information in an open and transparent way, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).  

By using our website (www.merrytails.com.au), you agree to the collection and use of your information in accordance with this policy.

2. What Personal Information We Collect

Personal information is any information that could be used to identify you. The types of personal information we may collect include:  

  • Identity and Contact Details: Your name, shipping and billing addresses, email address, and phone number.  

  • Transaction Information: Details about products you have purchased from us and payment details (which are processed securely by our payment gateway providers).

  • Communications: Information you provide when you contact us via our "Let's Chat, Fur-riends!" contact form, email, or social media, including the nature of your inquiry.  

  • Website Usage Information: We may collect information about how you access and use our website, including your IP address, browser type, and pages visited. This is often collected through cookies and similar technologies.  

We do not knowingly collect "sensitive information" (such as health information or racial origin) unless it is provided by you with your explicit consent and is reasonably necessary for our functions.  

3. How We Collect Your Personal Information

We collect personal information directly from you when you:

  • Place an order on our website.  

  • Create an account with us.

  • Fill out our online contact form.  

  • Subscribe to our "Merry Pack" newsletter.  

  • Interact with us via email, phone, or on our social media channels.

Where practical, you have the option to interact with us anonymously or by using a pseudonym. However, this may be impractical for fulfilling orders or responding to specific inquiries.  

4. Why We Collect, Use, and Disclose Personal Information

We collect and use your personal information for the primary purpose of conducting our business, which includes:

  • Fulfilling Your Orders: To process your payments, pack your handmade treats, and arrange for shipping and delivery.

  • Customer Service: To respond to your inquiries, provide you with information about our products, and address any feedback or complaints.  

  • Marketing and Communications: To send you news, updates, and exclusive offers about our products, but only if you have consented to receive such communications (e.g., by signing up for our newsletter). You can opt-out of direct marketing at any time.  

  • Website Improvement: To analyse website traffic and trends, helping us improve our site layout, product offerings, and overall customer experience.

We will only disclose your personal information to third parties when it is necessary for the purpose for which it was collected, such as providing your name and address to our shipping carriers to deliver your order. We do not sell or trade your personal information.  

5. Data Quality and Security

We take reasonable steps to ensure that the personal information we hold is accurate, up-to-date, and complete.

We are committed to protecting your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. This includes implementing appropriate digital security measures for our website and internal systems. When personal information is no longer needed, we will take reasonable steps to destroy or de-identify it.  

6. Accessing and Correcting Your Personal Information

You have the right to request access to the personal information we hold about you and to request its correction.  

To request access or correction, please contact us using the details below. We will respond to your request within a reasonable period. We may need to verify your identity before providing access to your information.  

7. Cookies

Our website uses cookies to enhance your browsing experience and help us analyse site traffic. Cookies are small text files stored on your device. You can manage your cookie preferences through your browser settings. Our Privacy Policy provides information on the types of cookies we use and their purpose.  

8. Complaints

If you believe we have breached the Australian Privacy Principles or have a concern about our handling of your personal information, please contact us directly using the details below. We will investigate your complaint and respond to you in writing.  

If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).  

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements. The latest version will always be available on our website.  

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Merry Tails Pawtisserie Email: info@merrytails.com.au